Don’t be fooled by appearances! Companion Animal Network Australia warns pet lovers to watch out for scammers in clever disguise!

The theme for this year's Australian Competition and Consumer Commission (ACCC) campaign is “Impersonation Scams,” delivered for the first time by the newly established National Anti-Scam Centre, built on the work of Scamwatch to make Australia a harder target for scammers.

Australia CAN has again partnered with Puppy Scam Awareness Australia (PSAA) to help animal lovers identify imposter rescue organisations and breeders, and to avoid pet scams that continue to cause heartbreak and anger.

 “Scammers are professional crooks, and it can be difficult to distinguish between what is real or a scam,” said Trish Ennis, CEO of Australia CAN.